Designed the implementation of Generative AI to the current website ecosystem to improve user engagement, retention, and visitor to purchaser conversion rate by leveraging new market insights.
Ensured seamless integration of product specifications into the machine learning database, established recruiting pipelines, and developed a recruiting internal tool.
Built and illustrated a new Amazon Storefront and successfully redesigned the company’s product packaging catalogue.
UX & Storytelling at Vooya
Designed multiple new features on the main website to to improve the user’s experience and accessibility to various services and products, conducted a design overhaul of their main website, and added 20% more talent and proficiency metrics to the Passion Personality Assessment.
Founded and was the Lead Product Designer of EasyCash, an app adhering to the complexities of money transfers in Indonesia’s digital payment landscape.